GTM Strategy
I have had the privilege of leading and contributing to several high-impact Go-to-Market initiatives in the B2B SaaS space, where I honed my leadership, business strategy, and problem-solving skills. My focus is on driving business growth through strategic market entry, digital transformation, and effective product positioning, helping organizations reach and exceed their goals.
Case Studies (Femalepreneur.id)
Comprehensive Go-to-Market strategies & Brand Positioning
Femalepreneur.id
(Co-Founder & Chief Marketing Officer Mar 2019 - June 2023)
At Femalepreneur.id, an innovative EdTech platform empowering women-led small and medium enterprises in Indonesia, I co-founded and led the product vision, GTM strategy, and operational execution.
Initially focused on B2C, we pivoted to B2G and B2B after identifying key pain points in our audience, including hesitations around course pricing and complex onboarding. By conducting user interviews and mapping customer journeys, I repositioned the platform to align with the emotional and practical needs of our target audience, unlocking significant growth.
Key Achievements:
- ✔ GTM Strategy for Product Launches: Designed and executed successful GTM strategies, driving a 200% revenue growth, resulting in IDR 3.2B (~€200K+) in revenue.
- ✔ Pivot to B2G & B2B Models: Transitioned from B2C to B2G and B2B, securing high-impact partnerships with government and corporate clients, ensuring long-term scalability.
- ✔ Repositioning & Product Development: Repositioned Femalepreneur.id from a course provider to a community-driven empowerment platform with a focus on gender equality (SDG 5). Created scalable curriculums and onboarding materials for 10,000+ women entrepreneurs.
- ✔ Engaging Mobile App Content: Led the creation of 138 toolkits and learning materials for the mobile app, providing critical digital entrepreneurship education to 10,000+ women.
- ✔ Thought Leadership & Media Visibility: Revamped content strategy, optimized the website, and spearheaded media outreach, earning national recognition as a thought leader in women's entrepreneurship.
- ✔ Cross-Functional Leadership: Guided diverse teams and built strong relationships with government and corporate stakeholders, driving alignment and seamless execution across all projects.
- ✔ Community-Centric Growth: Enhanced retention and advocacy by establishing a vibrant community model through WhatsApp groups and ambassador programs, boosting user engagement and referrals.
Sweet Shabrina
(Business Consultant, 2020 - Present)
As a business consultant, I helped Sweet Shabrina, a social enterprise specializing in eco-friendly fashion, refine its GTM strategy to enter international markets and scale operations. By identifying new growth opportunities and optimizing digital channels, I contributed to the company's successful market penetration and customer acquisition strategies.
Key Achievements:
- ✔ Successful Market Entry: Led the GTM strategy for Sweet Shabrina’s expansion into the Japanese market, establishing a strong presence in the region and increasing product visibility.
- ✔ Revenue Boost through Digital Strategy: Optimized Sweet Shabrina’s social media strategy, resulting in a 200% revenue increase by driving targeted traffic and conversions through improved digital campaigns.
- ✔ Customer Acquisition & Product-Market Fit: Conducted extensive market research to identify the right buyer personas and refine the product-market fit. This led to 75% of monthly revenue being driven by new customer acquisition.