GTM Strategy
Launches That Land
I help companies turn complex products into marketing that sticks, sells, and grows. Every product launch is a story from understanding the market to defining the message, to aligning teams, to reaching customers in the right way.
My GTM Approach
1. Discover & Define
I start by understanding the market, customers, and competitors. Who needs this product? What problem does it solve? What makes it different?
2. Position & Message
Next, I craft a clear story: the product's value, why it matters, and how to explain it simply. This becomes the backbone for all marketing, sales, and investor communication.
3. Plan & Align
I create the launch plan and get everyone on the same page: product, sales, marketing, and leadership. Timing, channels, and priorities are all mapped out.
4. Execute & Optimize
I roll out campaigns, measure performance, and adjust quickly. Every message, email, ad, and social post is tied to measurable goals.
With this flow, I ensure every launch is strategic, coordinated, and impactful.
Here are a few projects that show how I plan, tell, and deliver results every time.
Aracor AI - LegalTech SaaS
At Aracor AI, I led the go-to-market strategy and product positioning for an AI LegalTech solution. I worked closely with founders and product teams to translate a complex AI product into a clear story that investors, legal teams, and customers could understand and trust. My approach combined data-driven campaigns, content, and thought leadership to build category authority and drive growth.
We scaled inbound leads 5× by designing highly targeted Google, LinkedIn, and Meta campaigns, while GEO/ SEO and website optimizations grew organic traffic 40%. I also developed email and sales enablement campaigns that nurtured enterprise prospects, achieving a 40% open rate and 15% CTR. To strengthen brand authority, we secured 14 media features and 3 podcast appearances, and social engagement increased 14× through content strategy and lead magnets.
Otto ID Solutions - IoT/RFID SaaS
For Otto ID, I defined product positioning and led the launch of RFID solutions tailored for healthcare and enterprise markets. I focused on turning technical product features into stories that sales teams could use and customers could understand, creating a consistent narrative across marketing and sales.
This included developing product briefs, pitch decks, and one-pagers to equip the sales team, while multichannel campaigns drove traffic and awareness. Through GEO/ SEO-led content strategy and social campaigns, LinkedIn engagement grew 10×, followers doubled, and newsletter subscribers tripled. The launch ultimately generated 30% more website traffic and a 25% increase in qualified leads, setting a foundation for ongoing growth.
Femalepreneur.id - EdTech
At Femalepreneur.id, I led the end-to-end marketing strategy for B2B and B2G partnerships, creating a platform that empowered women entrepreneurs across Indonesia. My work focused on turning complex learning offerings into accessible, engaging experiences through digital content, partnerships, and community.
I built and scaled a digital learning platform serving 10,000+ women across 20+ regions, producing 130+ learning assets including videos, workbooks, and case studies. Community engagement grew to 60,000+ members through content, partnerships, and user-generated campaigns. I also led the influencer marketing strategy and rebrand, doubling reach and improving conversion performance, while the platform generated IDR 3.2bn in revenue through strategic partnerships and product launches.
Your product is ready. Now let's make the market ready too.
Work With Me