GTM Strategy
I have had the privilege of leading and contributing to several high-impact Go-to-Market initiatives, building strong leadership, business strategy, and problem-solving expertise. My work focuses on driving business growth through strategic market entry, digital transformation, and effective product positioning, helping organizations reach and exceed their goals.
Case Studies (Femalepreneur.id)
Comprehensive Go-to-Market strategies & Brand Positioning
Femalepreneur.id
(Founder & Chief Operating Officer, Aug 2019 - Dec 2022)
Femalepreneur.id is a social enterprise focused on providing business incubation services to women-led small and medium enterprises (SMEs) in Indonesia. I developed and executed successful Go-to-Market (GTM) strategies to empower women entrepreneurs and drive long-term business growth.
Key Achievements:
- ✔ GTM Strategy for Product Launches: Designed and executed GTM strategies for new product lines, driving a 200% increase in revenue from those launches.
- ✔ Business Incubation Program: Led a business incubation program that collaborated with 40 women-owned SMEs, helping them expand their customer base and increase sales by 297% through market research, digital marketing strategies, and business coaching.
- ✔ B2B Model Development & Revenue Growth: Developed and implemented B2B business models, securing nearly IDR 3.2 billion in revenue, and increased sales by 100% through the creation of pitch decks, stakeholder negotiations, and client research.
- ✔ Marketing Campaigns & Social Media Impact: Managed marketing campaigns that reached over 10,000 viewers on YouTube and Instagram, driving 500 website visitors per month and achieving a 20% conversion rate.
- ✔ Mobile App Content Development: Led the development of content for a mobile app, producing 138 toolkits and learning materials, which helped educate over 10,000 Indonesian women on digital entrepreneurship.
Sweet Shabrina
(Business Consultant, 2020 - Present)
As a business consultant, I helped Sweet Shabrina, a social enterprise specializing in eco-friendly fashion, refine its GTM strategy to enter international markets and scale operations. By identifying new growth opportunities and optimizing digital channels, I contributed to the company's successful market penetration and customer acquisition strategies.
Key Achievements:
- ✔ Successful Market Entry: Led the GTM strategy for Sweet Shabrina’s expansion into the Japanese market, establishing a strong presence in the region and increasing product visibility.
- ✔ Revenue Boost through Digital Strategy: Optimized Sweet Shabrina’s social media strategy, resulting in a 200% revenue increase by driving targeted traffic and conversions through improved digital campaigns.
- ✔ Customer Acquisition & Product-Market Fit: Conducted extensive market research to identify the right buyer personas and refine the product-market fit. This led to 75% of monthly revenue being driven by new customer acquisition.