About Me

I hold a Master's in Entrepreneurship from Uppsala University, Sweden, which I completed in 2022 with a fully funded Swedish Institute Scholarship.

My journey in marketing began with one simple question:
What does the customer really need to hear?

This curiosity has led me to become a full-stack marketer with over 7 years of experience in product marketing, Go-to-Market (GTM) strategies, content, and growth marketing. Throughout my career, I have worked with businesses to launch products and create strategies that help them grow and succeed.

What I bring to the table is my customer-first mindset and my ability to turn complex ideas into simple, clear messages. I believe the key to great marketing is understanding what the customer really needs to hear. Whether I'm working with developers, product managers, or sales teams, my focus is always on understanding the customer and simplifying the messaging so everyone can work together toward the same goal.

I take pride in ensuring that all marketing efforts from product positioning to customer engagement are aligned and work toward the bigger objective. My goal is always to build brand awareness, refine product positioning, and grow customer loyalty, delivering measurable results.

When I'm not working on Go-to-Market strategies, I create content for my 60K+ followers on YouTube, Instagram, and TikTok, or mentor over 4,000 young people in my community. I'm always thinking about how to solve problems, create change, and make things happen.

If you’re looking for someone who understands the customer's needs, simplifies complex ideas, and delivers results, let's connect! I'd love to explore how we can collaborate. Feel free to reach out via email at rositirus@gmail.com.