About Me

I'm Titik Rusmiati, but you can call me Rosi.

I'm a Senior Marketing Manager with over seven years of experience helping B2B SaaS and Tech companies grow through go-to-market strategy, product marketing, content-led campaigns, and performance optimization.

I hold a Master's in Entrepreneurship from Uppsala University, Sweden, completed in 2022 as a recipient of the Swedish Institute Scholarship.

My journey in marketing began with a simple question:
"What does the customer truly need to understand?"

That curiosity has shaped how I think, work, and lead.

Over the years, I have partnered with founders, product managers, and sales teams to turn complex ideas into clear strategies that drive measurable results.

I focus on connecting business goals with customer insight to create marketing that feels human and makes people care.

I believe great marketing starts with "listening".

Before I design a campaign or write a headline, I try to understand the people behind the problem, their goals, fears, and motivations. That empathy turns strategies into stories that move people and helps businesses grow with purpose.

Growing up in Indonesia and later studying and working in Sweden and Germany taught me adaptability and gave me a global perspective. I craft narratives that resonate across markets, cultures, and audiences.

Outside work, I share ideas about marketing, creativity, and education with over 80,000 people across YouTube, TikTok, and Instagram. I also founded a community of 4,000+ Indonesians pursuing education abroad, creating a space for knowledge exchange and inspiration. These projects keep me grounded in curiosity and connection, qualities I bring to every collaboration.

If you are building something meaningful and need a marketing partner who combines strategy, storytelling, and empathy, I would love to hear from you.

Let's Work Together