Work · 02
Content & Thought Leadership
Buyers do their research long before they talk to sales. They read your blog, ask ChatGPT or Perplexity, and scroll past your founder's LinkedIn posts. I make sure they find you there, and that what they find is worth reading. GEO is the part most teams miss: getting your product named in AI search answers, not just ranked on Google.
AI LegalTech demand
- Context
- An AI LegalTech startup that needed inbound leads and credibility in a crowded category.
- Problem
- Little organic visibility, in a category where buyers trust experts more than ads.
- What I did
- Built the content and search plan, starting with SEO and GEO so the product showed up both on Google and in AI search answers, then added Google, LinkedIn and Meta campaigns, email nurturing and podcast outreach.
Result
- 5× inbound leads
- 40% organic traffic growth
- 40% email open rate and 15% CTR
- 3 podcast appearances
- 14× social engagement
IoT thought leadership
- Context
- An IoT and RFID SaaS company selling to healthcare and enterprise, with a technical product and a small audience.
- Problem
- The content spoke to engineers, while the buyers were operations and healthcare teams who cared about outcomes.
- What I did
- Rewrote the product story around customer outcomes, then ran SEO and GEO content, LinkedIn campaigns and a newsletter built around the questions buyers were asking. Gave sales product briefs, decks and one-pagers that told the same story.
Result
- 25% more qualified leads
- 30% more website traffic
- 10× LinkedIn engagement
- 2× followers and 3× newsletter subscribers
EdTech content and community
- Context
- An EdTech platform for women entrepreneurs in Indonesia, growing through B2B and B2G partnerships.
- Problem
- Learning programmes that had to reach women running small businesses across Indonesia, many of them new to online learning.
- What I did
- Produced 130+ learning assets, from videos to workbooks and case studies. Led the partnership marketing, the influencer strategy and the rebrand.
Result
- 10,000+ women reached across 20+ regions
- A community of 60,000+ members
- 2× reach after the rebrand
- IDR 3.2bn in revenue through partnerships and launches
Founder content
- Context
- My own channels: Quietly Bold on Substack, my LinkedIn, and video on YouTube, TikTok and Instagram. I run them with the same system I set up for founders.
- What I do for founders
- Find the two or three topics a founder can own, write posts and newsletters in their voice, and set up a simple posting routine that ties content back to pipeline instead of likes.
Result
- 80,000+ followers across YouTube, TikTok and Instagram
- 7M+ views on Instagram
Want buyers to find you first?