Work · 03
Websites & AI-Powered Marketing
Most marketers write a brief and wait for a developer. I write the copy and build the site myself, which means fewer handoffs and faster launches. AI tools take care of the repetitive parts.
AI product website
- Context
- The same AI digital-human product, relaunching with a new bilingual website for German-speaking and international buyers.
- Problem
- An outdated website that didn't explain the product to four different buyer groups or lead visitors to a next step.
- What I did
- Wrote the copy and SEO for 28 pages and built them in WordPress, with every page leading to a demo, a call or a brochure download. Set up the German version with a terminology guide, so translations stayed consistent.
Result
- From near zero to 60+ ranking keywords in one quarter
- Demo-request conversion up ~20%
AI LegalTech website optimisation
- Context
- The AI LegalTech startup from the other Work pages.
- Problem
- Visitors arrived from search and campaigns, but the pages didn't tell them what to do next.
- What I did
- Reworked the UX, messaging and content on the key pages: a clearer value proposition, proof next to every call to action, and pages built around the questions buyers asked.
Result
- 2–3× conversions
sejutaceritamuda.com
Built with AI- Context
- My platform for young Indonesians who want to study or work abroad.
- What I did
- Vibe-coded the whole site myself with AI coding tools, with no developer, including four free tools: a scholarship eligibility checker, a scholarship directory, a study destination quiz and an SKS-to-ECTS credit converter.
trusmiati.com
Built with AI- Context
- This site.
- What I did
- Written, designed and vibe-coded by me with AI coding tools on Astro and Tailwind, including a double opt-in newsletter flow and product analytics. No developer, no template.
Custom Claude skills
AI-native- Context
- Most marketers use AI as a chat box. I build reusable workflows on top of it.
- What I built
- A library of custom Claude skills that hold my rules for each kind of work: brand voice and writing standards, LinkedIn post frameworks, Substack essays, YouTube scripts and titles, GEO-ready articles, website copy and product marketing for a specific brand. Each skill turns a repeat task into a consistent first draft in minutes, and my time goes into the thinking and the final edit.
AI in my workflow
- How I use it
- Blog posts drafted with Claude and published straight to WordPress. A monthly marketing report built with AI from Meta Ads, Search Console, LinkedIn and GA4 exports, so my time goes into what the numbers mean. Website sections generated as ready-to-paste code for a WordPress page builder.
Need a website that explains and sells?