Newsletter
Make It Make Sense
Usually a product. Sometimes a life. 💙
Weekly letters on positioning, demand generation, and product clarity. Plain language, real examples, things you can actually use.
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"Are you coming here by boat?" A man asked me.
Racism at work is usually small, friendly and quiet. Why you rush to prove you belong, and what to do instead of building the file again.
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You Don’t Need A Net. You Need A Floor.
Most career advice I hear is written by people who could afford to be wrong.
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You Don't Need A Full Fridge
but this letter is not about cooking :D
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You Can’t Control The Heat, Only The Plan
[A weekly letter from Rosi] I spent three days fighting a heatwave before I did the obvious thing: close the windows, change the plan, stay calm. Turns out that's also the whole…
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Nobody buys on the first touch
Build one belief at a time
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Stop Acting Like a Big Company
Why Small Teams Lose Their Speed
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Most early-stage marketing problems are not marketing problems.
They’re expectation problems.
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Why people don't convert all at once
Build micro-beliefs, not mega pitches
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