Work

Different products, one job.

Making complex products easy to understand and buy. Here is the work, grouped by what I do best.

Positioning & Go-to-Market

Messaging, offers and launches for products that are hard to explain.

  • $4.5M round supported
  • ~€500K active pipeline
See the work →

Content & Thought Leadership

Content, SEO and GEO that bring inbound leads, plus founder content on LinkedIn and Substack.

  • 5× inbound leads
  • 40% organic traffic growth
See the work →

Websites & AI-Powered Marketing

Websites I write and build myself, and AI workflows that get campaigns out faster.

  • 60+ ranking keywords in one quarter
  • 2–3× conversions
See the work →

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