Positioning & Go-to-Market
I connect the product, market, customer, and business goal, then turn them into clear positioning, messaging, and a launch plan the whole company can use.
Head of Marketing · B2B SaaS & AI
Hello! I'm Rosi. I help B2B products make sense and sell.
Head of Marketing | B2B SaaS & AI | Go-to-Market, Demand Generation & Content
Seven years turning technical products into clear positioning, real pipeline, and a story sales can use on a call. I have built the marketing function from zero twice and led a team of 20 once.
Open to marketing leadership and senior marketing roles in B2B SaaS & AI, including Head of Marketing, Product Marketing, Demand Generation, and Growth Marketing.
Based in Frankfurt with full right to work across the EU, no visa sponsorship needed. Looking for a role in the EU or remote. I also take on two fractional clients at a time.
Key results, all verifiable
5×
Inbound Lead Growth
GEO/ SEO, content, and performance marketing
$4.5M
Fundraising Supported
Messaging and pitch deck strategy
6+
Multi-Market Campaigns
EU and SEA, aligned across teams
2-3×
Higher Conversions
UX, messaging, and content optimisation
100+
Content Assets Produced
Videos, articles, playbooks, whitepapers, sales decks
My approach connects business goals with customer insights: understand what buyers need to know, then make every message help them understand it.
What I do
Positioning, demand generation, and the systems behind both
I help B2B products become easier to understand, trust, and buy.
Demand Generation
I start with search and AI search because they keep working after the budget stops. Then I layer in paid, LinkedIn, ABM, lifecycle, content, and events to turn attention into pipeline.
Marketing Operations
CRM, automation, tracking, attribution, reporting, and conversion. The work behind the scenes that shows what marketing is actually contributing to pipeline and revenue.
Fractional Marketing Leadership
For founders who need senior marketing leadership before a full-time hire makes sense. Positioning, go-to-market, hiring, and systems, with up to two clients at a time.
Why hire me
One hire instead of three
Strategy + Storytelling + Execution
That's my formula for marketing that connects.
Imagine having someone on your team who can design your go-to-market strategy, create data-driven campaigns, track results from A to Z, and do it all with genuine empathy for your customers. That's exactly what I do.
For more than 7 years, I have helped tech brands simplify their message, align their teams, and tell stories that drive adoption.
Skills & Technologies
- GTM & Product Marketing · Positioning, messaging, product launches
- Demand Generation & SEO · Content, SEO, GEO, SEMrush, Ahrefs, WordPress, Webflow
- Paid & Performance Marketing · Google Ads, LinkedIn Ads, Meta
- Funnel & Conversion Optimization · CRO, landing pages, lead generation
- AI-Assisted Marketing & Automation · Claude, AI workflows
- Marketing Analytics · GA4, GSC, SQL, Python
- CRM & Lifecycle Marketing · HubSpot, Clay, Mailchimp
- Content & Creative · Video, Adobe Express, Canva, Figma, CapCut
- Social & Community · Social media, community building
- Leadership & Project Management · Team, agency, stakeholder management
SEMrush
ChatGPT
Meta Ads
LinkedIn Ads
Google Analytics
Google Search Console
HubSpot
Canva
Adobe Express
CapCut
WordPress
VidIQ
Metricool
Webflow
Languages & Interests
Languages
English C1 Fluent
Indonesian Native
German A2
Interests
Storytelling and video Community building Cooking Badminton and martial arts
What people I’ve worked with say
"Rosi distinguished herself with her ability to translate complex technical concepts into clear, compelling value propositions. She developed and refined our messaging framework and led marketing efforts that had a measurable impact on visibility and momentum.
DKDeborah Kogok
Chief of StaffAracor AI
"Rosi is both an extremely talented and highly skilled marketing professional. She manages any challenge with systematic execution, and her personality brings a shine to every room. One couldn't ask for a better team player.
KOKarsten Otto
CEOOTTO ID Solutions
"Rosi is always eager to find new solutions to reach, inspire and engage the target group, and makes sure to stay updated with the latest news and features on social media platforms. I could always count on Rosi to deliver high-quality and engaging content on-time.
SHSara Högbom
Educational Information OfficerUppsala University
Ways to work together
Two ways to work together
Hire me
Head of Marketing, Marketing Manager, or senior product marketing. Frankfurt, anywhere in the EU, or remote. I have full EU work rights, so there's no visa process and no sponsorship cost to you. I've run marketing for US and European markets and I'm used to working across time zones.
Bring me in fractional
Two clients at a time. This usually suits founders who need a marketing lead before they can justify a full-time one: positioning, go-to-market, the first two hires, and systems that keep running after I leave.