Senior B2B Marketer · AI-Native Content Strategist

Hello! I'm Rosi. I help B2B products make sense and sell.

For 8 years, I have marketed B2B SaaS and tech products. I bring marketing judgment and hands-on execution together. I connect customer insight, positioning, content and demand generation. And I make things happen with the team, using AI to move faster.

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  • Open to full-time, part-time and project work
  • Remote across the EU
  • EU work rights, no sponsorship needed

Rosi

👋
Rosi photo 1Rosi photo 2Rosi photo 3Rosi photo 4

Key results, all verifiable

5×

Inbound Lead Growth

GEO/ SEO, content, and performance marketing

$4.5M

Fundraising Supported

Messaging and pitch deck strategy

6+

Multi-Market Campaigns

EU and SEA, aligned across teams

2-3×

Higher Conversions

UX, messaging, and content optimisation

100+

Content Assets Produced

Videos, articles, playbooks, whitepapers, sales decks

My approach connects business goals with customer insights: understand what buyers need to know, then make every message help them understand it.

Explore my portfolio

What I do best

Three things I do best

I make complex B2B and AI products easy to understand, find and buy.

01

Make it clear.

Positioning & Go-to-Market

One clear story, the launch plan behind it, and the homepage that tells it.

★ ~€500K pipeline · 50% faster proposals

See the work → 02

Make it found.

Content & Thought Leadership

Content buyers find on Google, in AI answers and on LinkedIn.

★ 14 media features: news, podcasts, TV

See the work → 03

Make it easy to say yes.

Websites & AI Workflows

Pages that convert, and AI workflows that save the team time.

★ 60+ ranking keywords in one quarter

See the work →

How I work

From buyer to pipeline

Taste in content, time to understand your buyer, and AI at every step.

  1. 1

    Know the buyer

    ICP from CRM and sales data

  2. 2

    Size the market

    Enrich data, count real buyers

  3. 3

    Shape the message

    Core messages from sales calls

  4. 4

    Create the content

    Copy, video and visuals, with AI

  5. 5

    Optimise for search & AI

    Found on Google and in ChatGPT

  6. 6

    Build the pages

    Landing pages live in days

  7. 7

    Amplify what works

    Paid reach for proven posts

  8. Pipeline

Built by me

I build them, fast.

From WordPress and Webflow to custom sites built with AI coding tools.

latvian.rositirus.com: a language app with flashcards and audio, built in one night.

Try the app
The flashcard screen of latvian.rositirus.com, a Latvian language-learning app

Skills & Technologies

  • Positioning & Go-to-Market

    Positioning and messaging, product launches, pricing and packaging, pitch decks and sales enablement

    • Figma
    • Canva

  • Content & Thought Leadership

    Content strategy, SEO, GEO for AI search, founder content on LinkedIn and Substack, video

    • Semrush
    • Ahrefs
    • Adobe Express
    • CapCut
    • VidIQ
    • Metricool

  • Websites & Conversion

    Website copy, landing pages and conversion optimisation, built by me

    • WordPress
    • Webflow
    • Astro

  • Demand & Performance

    Paid campaigns, account-based marketing, email nurturing and CRM

    • Google Ads
    • LinkedIn Ads
    • Meta Ads
    • HubSpot
    • Clay
    • Mailchimp

  • Analytics & AI

    Reporting, attribution, custom Claude skills and AI coding tools

    • GA4
    • Search Console
    • SQL
    • Python
    • Claude
    • ChatGPT

  • Leadership

    Teams of up to 20, agencies and freelancers, reporting to founders and CEOs

Languages & Interests

Languages

English C1 Fluent
Indonesian Native
German A2

Interests

Storytelling and video Community building Cooking Badminton and martial arts

What people I’ve worked with say

"

Rosi distinguished herself with her ability to translate complex technical concepts into clear, compelling value propositions. She developed and refined our messaging framework and led marketing efforts that had a measurable impact on visibility and momentum.

DK

Deborah Kogok

Chief of StaffAracor AI

"

Rosi is both an extremely talented and highly skilled marketing professional. She manages any challenge with systematic execution, and her personality brings a shine to every room. One couldn't ask for a better team player.

KO

Karsten Otto

CEOOTTO ID Solutions

"

Rosi is always eager to find new solutions to reach, inspire and engage the target group, and makes sure to stay updated with the latest news and features on social media platforms. I could always count on Rosi to deliver high-quality and engaging content on-time.

SH

Sara Högbom

Educational Information OfficerUppsala University

Hiring a senior B2B, product or content marketer? I'd love to talk.

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