Senior B2B Marketer · AI-Native Content Strategist
Hello! I'm Rosi. I help B2B products make sense and sell.
For 8 years, I have marketed B2B SaaS and tech products. I bring marketing judgment and hands-on execution together. I connect customer insight, positioning, content and demand generation. And I make things happen with the team, using AI to move faster.
Open to full-time, part-time and project work · Remote across the EU · EU work rights, no sponsorship needed
What I do best
Three things I do best
I make complex B2B and AI products easy to understand, find and buy.
Positioning & Go-to-Market
One clear story, the launch plan behind it, and the homepage that tells it.
★ ~€500K pipeline · 50% faster proposals
See the work →Content & Thought Leadership
Content buyers find on Google, in AI answers and on LinkedIn.
★ 14 media features: news, podcasts, TV
See the work →Websites & AI Workflows
Pages that convert, and AI workflows that save the team time.
★ 60+ ranking keywords in one quarter
See the work →Key results, all verifiable
5×
Inbound Lead Growth
GEO/ SEO, content, and performance marketing
$4.5M
Fundraising Supported
Messaging and pitch deck strategy
6+
Multi-Market Campaigns
EU and SEA, aligned across teams
2-3×
Higher Conversions
UX, messaging, and content optimisation
100+
Content Assets Produced
Videos, articles, playbooks, whitepapers, sales decks
My approach connects business goals with customer insights: understand what buyers need to know, then make every message help them understand it.
How I work
From buyer to pipeline
Taste in content, time to understand your buyer, and AI at every step.
- 1
Know the buyer
ICP and market size from CRM and sales data
- 2
Shape the message
Core messages pulled from real sales calls
- 3
Create and publish
Content, pages and SEO/GEO, built fast with AI
- 4
Measure and scale
Put paid reach behind what already works
-
Pipeline
Skills & Technologies
-
Positioning & Go-to-Market
Positioning and messaging, product launches, pricing and packaging, pitch decks and sales enablement
- Figma
- Canva
-
Content & Thought Leadership
Content strategy, SEO, GEO for AI search, founder content on LinkedIn and Substack, video
- Semrush
- Ahrefs
- Adobe Express
- CapCut
- VidIQ
- Metricool
-
Websites & Conversion
Website copy, landing pages and conversion optimisation, built by me
- WordPress
- Webflow
- Astro
-
Demand & Performance
Paid campaigns, account-based marketing, email nurturing and CRM
- Google Ads
- LinkedIn Ads
- Meta Ads
- HubSpot
- Clay
- Mailchimp
-
Analytics & AI
Reporting, attribution, custom Claude skills and AI coding tools
- GA4
- Search Console
- SQL
- Python
- Claude
- ChatGPT
-
Leadership
Teams of up to 20, agencies and freelancers, reporting to founders and CEOs
Built by me
I build them, fast.
From WordPress and Webflow to custom sites built with AI coding tools.
latvian.rositirus.com: a language app with flashcards and audio, built in one night.
Try the app
Languages & Interests
Languages
Interests
What people I’ve worked with say
"Rosi distinguished herself with her ability to translate complex technical concepts into clear, compelling value propositions. She developed and refined our messaging framework and led marketing efforts that had a measurable impact on visibility and momentum.
DKDeborah Kogok
Chief of StaffAracor AI
"Rosi is both an extremely talented and highly skilled marketing professional. She manages any challenge with systematic execution, and her personality brings a shine to every room. One couldn't ask for a better team player.
KOKarsten Otto
CEOOTTO ID Solutions
"Rosi is always eager to find new solutions to reach, inspire and engage the target group, and makes sure to stay updated with the latest news and features on social media platforms. I could always count on Rosi to deliver high-quality and engaging content on-time.
SHSara Högbom
Educational Information OfficerUppsala University
Hiring a senior B2B, product or content marketer? I'd love to talk.