Senior B2B Marketer · AI-native

Hello! I'm Rosi. I help B2B products make sense and sell.

For 8 years I've turned technical products into clear positioning, steady pipeline and content sales teams use, across AI, IoT and EdTech. I set the strategy, lead the team and build the work myself.

Download CV See my work
  • Open to full-time, part-time and project work
  • Remote across the EU
  • EU work rights, no sponsorship needed

Rosi

👋
Rosi photo 1Rosi photo 2Rosi photo 3Rosi photo 4

Key results, all verifiable

5×

Inbound Lead Growth

GEO/ SEO, content, and performance marketing

$4.5M

Fundraising Supported

Messaging and pitch deck strategy

6+

Multi-Market Campaigns

EU and SEA, aligned across teams

2-3×

Higher Conversions

UX, messaging, and content optimisation

100+

Content Assets Produced

Videos, articles, playbooks, whitepapers, sales decks

My approach connects business goals with customer insights: understand what buyers need to know, then make every message help them understand it.

Explore my portfolio

What I do best

Three things I do best

I make complex B2B and AI products easy to understand, find and buy.

01

Positioning & Go-to-Market

Your product does something clever, but people don't get it yet. I find the angle that makes it click, then turn it into messaging and a launch plan that sales and product can both use.

See positioning work → 02

Content & Thought Leadership

Blog posts, LinkedIn, Substack and the search work behind them, so the right buyers find you on Google and in AI search like ChatGPT and Perplexity. I also write for founders who want to be known for what they know.

See content work → 03

Websites & AI-Powered Marketing

I write the website and build it myself with AI coding tools, and run my content on custom Claude workflows so campaigns go out faster.

See website work →

Skills & Technologies

  • Positioning & Go-to-Market

    Positioning and messaging, product launches, pricing and packaging, pitch decks and sales enablement

    • Figma
    • Canva

  • Content & Thought Leadership

    Content strategy, SEO, GEO for AI search, founder content on LinkedIn and Substack, video

    • Semrush
    • Ahrefs
    • Adobe Express
    • CapCut
    • VidIQ
    • Metricool

  • Websites & Conversion

    Website copy, landing pages and conversion optimisation, built by me

    • WordPress
    • Webflow
    • Astro

  • Demand & Performance

    Paid campaigns, account-based marketing, email nurturing and CRM

    • Google Ads
    • LinkedIn Ads
    • Meta Ads
    • HubSpot
    • Clay
    • Mailchimp

  • Analytics & AI

    Reporting, attribution, custom Claude skills and AI coding tools

    • GA4
    • Search Console
    • SQL
    • Python
    • Claude
    • ChatGPT

  • Leadership

    Teams of up to 20, agencies and freelancers, reporting to founders and CEOs

Languages & Interests

Languages

English C1 Fluent
Indonesian Native
German A2

Interests

Storytelling and video Community building Cooking Badminton and martial arts

What people I’ve worked with say

"

Rosi distinguished herself with her ability to translate complex technical concepts into clear, compelling value propositions. She developed and refined our messaging framework and led marketing efforts that had a measurable impact on visibility and momentum.

DK

Deborah Kogok

Chief of StaffAracor AI

"

Rosi is both an extremely talented and highly skilled marketing professional. She manages any challenge with systematic execution, and her personality brings a shine to every room. One couldn't ask for a better team player.

KO

Karsten Otto

CEOOTTO ID Solutions

"

Rosi is always eager to find new solutions to reach, inspire and engage the target group, and makes sure to stay updated with the latest news and features on social media platforms. I could always count on Rosi to deliver high-quality and engaging content on-time.

SH

Sara Högbom

Educational Information OfficerUppsala University

Hiring a marketer, or need help with positioning, content or a website? Let's talk.

Let's work together See my work