Content Marketing

Content That Converts

Your product is great. But your content is scattered, inconsistent, or simply not bringing in the leads you want. This is where most B2B tech brands get stuck — messaging feels "off," inbound stays flat, and growth slows. I help fix that.

I build clear, scalable content engines that attract, engage, and convert.

My Process

A simple, repeatable system designed for B2B tech teams that need clarity, speed, and ROI.

Audience & Goal Mapping

Define who your audience is, what they care about, and what drives action. Set measurable goals for each piece of content.

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Content Strategy & Planning

Build a content calendar with GEO/ SEO, thought leadership, social campaigns, and multichannel distribution. Choose formats that fit audience and channel (articles, videos, guides, email, social).

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Creation & Production

Produce blogs, videos, decks, and guides that clearly explain your product and value. Ensure messaging is consistent and aligned with your brand.

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Distribution & Amplification

Publish across website, social, email, and partner channels. Optimize campaigns for traffic, engagement, and lead capture.

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Measurement & Optimization

Track results in dashboards. Adjust content strategy based on performance and audience feedback.

What I Create

Editorial Content

  • GEO/ SEO articles & blog posts — long-form, traffic-driving
  • Thought leadership pieces
  • Press releases for product launches, partnerships, and PR moments
Grit Daily feature
Aracor LegalTech SEO article

Video & Visual Content

  • Short-form video scripts
  • Product explainers
  • Story-driven brand videos
YouTube Shorts sample

Sales & Product Content

  • One-pagers, pitch decks, solution briefs
  • Case studies and customer stories
  • Product messaging and landing pages
Otto ID Solutions company profile

Growth & Lifecycle Content

  • Email sequences & newsletters
  • Lead magnets (guides, templates, checklists)
  • Social media campaigns across LinkedIn, IG, TikTok
LinkedIn campaign sample

Impact

  • 5× increase in inbound leads through content-led growth
  • 100+ content assets produced (articles, videos, guides, decks, PR)
  • 14× social growth through storytelling-focused campaigns
  • Stronger brand authority supported by press coverage and podcasts

If you're ready to turn your product into content people actually want to read, watch, and buy from…

Work With Me